Generate Word Clouds for places, names and brands from an analysis of word prevalence in Search Engine results. Up to 10,000 words from web search or 200 Search Engine website descriptions are evaluated and the most frequently occurring words displayed in a Word Cloud image. The Word Cloud emphasises frequency of words but not their importance or context so is best suited for exploratory qualitative and quantitative analysis.
Places, names and brands can be experienced in different ways by different groups of people and a Word Cloud analysis gives a statistical guide to how we perceive, use and connect to them. This can help measure the reputation, credibility, meaning and identity a place, name or brand has among its different audiences. A great reputation becomes a key element in decision-making and creates a major competitive advantage.